Research reveals that many people do not notice the colours in their surroundings. And, of those who do notice, most are unaware that colour is always stimulating their experiences of time, energy and space. In other words the majority of people are quite oblivious to how colour is affecting them! This means that the colour consultant must be thinking for them...

Advice Methodology

• Assess project's aims and expectations
• Formulate image profile
• Evaluate each project/situation/facet from the point of view of the needs of all end-users
• Determine the point(s) of critical value from which the paramount moods/colours can be chosen in accordance with the project's aims and expectations
• Determine main and subsidiary moods
• Assess what other colours would be required to satisfy image profile
• Create palette (a range of specific hues and tones) and advise accordingly

Why is colour so cost effective? Usually the cost of changing or improving a colour scheme in a given project is very small compared to the overall cost of the project itself. But the choice of colour can have far-reaching effects. In some situations it may well be the most important factor.